Service
Branding, Print Design, Creative Direction
Project
Tartan Week
Social enterprise Greyfriars Tartan needed a logo and branded postcards ahead of their trip to New York Tartan Week.
Social enterprise Greyfriars Tartan needed a logo and branded postcards ahead of their trip to New York Tartan Week.
This was a super tight timeline, but creatively, the project was quite open. The only request was that Greyfriars Bobby featured in the logo, which I was of course happy about!
This was a super tight timeline, but creatively, the project was quite open. The only request was that Greyfriars Bobby featured in the logo, which I was of course happy about!
I was keen for a route that had a loose illustration of Bobby showing off his luscious curls. I also loved the detail on the base of his statue — it felt regal and reminded me of the edge of a stamp which felt like a good sign.
I was keen for a route that had a loose illustration of Bobby showing off his luscious curls. I also loved the detail on the base of his statue — it felt regal and reminded me of the edge of a stamp which felt like a good sign.
I created an alternative version that sits on a yellow gold background, as a nod to the statue’s gold nose as a result of visitors rubbing his nose for luck.
Greyfriars Tartan is a social enterprise under the umbrella charity Grassmarket Community Project, who I have worked with on numerous projects over the years including the Coffee Saints menus, and annual impact reports.
Plus it just so happened that the yellow used in the recent GCP impact reports was the perfect gold to match Bobby’s nose. I also opted to use the same header typeface as the impact report, so it ties in to the new wave of creative outputs.
I created an alternative version that sits on a yellow gold background, as a nod to the statue’s gold nose as a result of visitors rubbing his nose for luck.
Greyfriars Tartan is a social enterprise under the umbrella charity Grassmarket Community Project, who I have worked with on numerous projects over the years including the Coffee Saints menus, and annual impact reports.
Plus it just so happened that the yellow used in the recent GCP impact reports was the perfect gold to match Bobby’s nose. I also opted to use the same header typeface as the impact report, so it ties in to the new wave of creative outputs.
I kept the postcards simple, letting the images speak for themselves. I added the location as these were to be distributed in New York so I thought that’s an interesting point of difference, and also more likely to be kept as it’s more like a travel postcard than promotional material.
I kept the postcards simple, letting the images speak for themselves. I added the location as these were to be distributed in New York so I thought that’s an interesting point of difference, and also more likely to be kept as it’s more like a travel postcard than promotional material.
