Service
Service
Service
Service
Graphic Design, Creative Direction
Project
Project
Project
Project
Elves Juice
Ad campaign for Elves Juice — the festive limited edition of BrewDog’s famous Elvis Juice beer
Ad campaign for Elves Juice — the festive limited edition of BrewDog’s famous Elvis Juice beer
As this was a very unofficial project, there was no brief. I just had a sleepy daydream and ran with it.
As this was a very unofficial project, there was no brief. I just had a sleepy daydream and ran with it.
This idea came to me when I had a stonking cold and was endlessly listening to Christmas music. At the time, I'd recently applied for a job at BrewDog and so their beers were on my mind.
I had this drowsy daydream of a festive limited edition of Elvis Juice called Elves Juice.
This idea came to me when I had a stonking cold and was endlessly listening to Christmas music. At the time, I'd recently applied for a job at BrewDog and so their beers were on my mind.
I had this drowsy daydream of a festive limited edition of Elvis Juice called Elves Juice.
I gave the can design a little festive twist by adding the green, then paired it with a soft knitted jumper background to add a cosy feel.
To really hammer home the Christmas twist, I dragged Santa into it by claiming Elves Juice is ‘Santa’s drink of choice’ — not milk, whisky or mulled wine as was previously thought.
I gave the can design a little festive twist by adding the green, then paired it with a soft knitted jumper background to add a cosy feel.
To really hammer home the Christmas twist, I dragged Santa into it by claiming Elves Juice is ‘Santa’s drink of choice’ — not milk, whisky or mulled wine as was previously thought.
